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Websites and Google Ads for home-service businesses, and the products we build and run ourselves.

All projects

9 projects

Roofing · Minneapolis, MN

Prominent Construction

  • Website
  • Marketing
Problem
Barely had a website, ran no ads and did not show up on Google locally.
Build
A new lead-focused website, Google and Bing Ads, local SEO, reviews, retargeting and storm-season ads.
Result
Revenue grew from $2M to $5.5M a year; 590 ad leads at $163.50 each.

Plumbing · Memphis, TN

Plumbing and water-heater company

  • Marketing
Problem
Needed plumbing and water-heater leads at $100–$175 each.
Build
Call-only Google Ads, bidding for the top share of water-heater searches.
Result
275 leads in 90 days at $70.87 each, below the target range.

Roofing · North Tampa, FL

Residential and commercial roofer

  • Marketing
Problem
Needed more phone calls from people looking for a roofer.
Build
Mobile-first Google Ads with call extensions and mobile bid adjustments.
Result
55 leads in three months, 50 of them phone calls, at $40.83 each.

Waterproofing · Charlotte, NC

Basement waterproofing company

  • Marketing
Problem
Wanted a 10% conversion rate from a new Google Ads account.
Build
A new Google Ads account for Charlotte, managed month by month.
Result
12.03% average conversion rate, and leads up from 3 to 21 a month.

Landscaping · Northern Virginia

Landscaping company

  • Marketing
Problem
Needed leads at $35–$100 each in Northern Virginia.
Build
Google Ads bidding for top impression share, with negative keywords added as we went.
Result
31 leads in two months at $67.50 each, inside the target.

Our product · Health

Elyxis

  • App
Product
A/B testing for humans: one habit, one honest verdict.
Build
Android and iOS app, web dashboard and a Bayesian statistics engine.
Milestone
First live verdict on real user data in July 2026.

Our product · Family safety

I'm Okay

  • App
Product
Daily safety check-ins for families. No tracking, no panic.
Build
Android, iOS and web apps with WhatsApp alerts, in 40 languages.
Milestone
Live on Android, iOS and the web, with free and paid plans.

Open source · AI agents

GlassBox

  • Website
  • App
Product
A browser agent you can see through.
Build
Plans with Claude, works in a real browser and streams every step for a person to approve, steer or stop.
Milestone
Concept to public deployment in one working day.

Open source · Developer tools

Patchbay (opens in a new tab)

  • Website
Product
A visual builder for AI workflows: drag nodes, wire ports, check the graph.
Build
One data-driven node system, so a new node type takes about eight lines.
Milestone
Open source on GitHub under the MIT licence.

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