The problem
The client wanted plumbing and water-heater leads within 25 miles of Memphis, at $100 to $175 per lead, in a highly competitive local market.
What we did
- Call-only Google Ads campaigns for plumbing jobs.
- Bid for the highest share of impressions we could get on water-heater searches.
- Paired the ads with a competitive offer.
The result
275leads in 90 days: 252 phone calls and 23 web forms
$70.87average cost per lead, against a $100–$175 target
34.94%of ad clicks turned into a lead
From the client’s Google Ads report, Jan 24 – Apr 22, 2020: $19,489.62 ad spend, 787 clicks, 81% search impression share. Leads grew month over month without the cost per lead going up. Results vary by market, competition and budget.
From the report
Tools
Google Ads, call-only campaigns, impression-share bidding
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