Performance
We aim to create more revenue than we charge for our fee, so you can expect a positive return.
About
One team. Built in India. Focused on your growth.
LeadShala is a product and growth studio, founded in Indore in 2018. We build apps and websites and run digital marketing for startups and small businesses in the US, UK and Australia.
Why we exist
LeadShala started in Indore in 2018, building landing pages and running Google and Meta ads for local service businesses in India, the US, the UK and Australia.
We helped businesses fill their pipeline with high-value leads that turn into customers, whether that is a phone call or a form. Much of that work was for roofing and home-service companies in the US, first under our earlier brand, Roofer Marketers.
That work taught us one habit: prove the claim before you sell it. We built our own products, Elyxis and I’m Okay, the same way, and now we build that way for clients: apps, websites and the marketing that brings them customers.
Jay ChakFounder & CEO
Our mission
We exist to help companies generate more revenue.
Our philosophy is to create more revenue than we charge for our fee, so our clients can expect a positive return. We believe a company grows when it makes life easier for people.
Our long-term aim is to put digital marketing, websites and apps within reach of businesses of every size, and to grow together with our clients, our team and our partners.
How we got here
From roofing leads to one team for your whole product.
- 2018
Started in Indore
LeadShala started in Indore, India, building landing pages and running Google and Meta ads for local service businesses.
- 2018 – 2019
Roofer Marketers
Under our earlier brand, Roofer Marketers, we built Prominent Construction in Minneapolis a new website and ran its Google and Bing Ads, local SEO, review requests and storm-season campaigns. Its yearly revenue grew from $2 million to $5.5 million.
Read the case study - 2019 – 2021
Leads and booked appointments for home-service companies
We ran lead generation for roofing and home-service companies across the US: Google, Facebook and YouTube ads, custom landing pages, and follow-up that turned leads into booked appointments. Every lead was exclusive to one client. Our case studies include plumbing in Memphis, roofing in North Tampa, landscaping in Northern Virginia and basement waterproofing in Charlotte, and 43 clients left us a review between 2019 and 2021.
See the work - Since then
Our own products
We designed, built and shipped our own products: Elyxis, an AI-powered self-experimentation app, and I’m Okay, daily safety check-ins for families, both live; GlassBox, a browser agent you can see through, and Patchbay, a visual builder for AI workflows, both open source.
See the products - Today
One team for apps, websites and marketing
We design, build and market apps and websites for startups and small businesses in the US, the UK and Australia. The same team stays with you from the first call to launch and after it.
Our core values
Performance. Results. Ownership. Speed.
Results
We judge our work by results you can count: phone calls, form fills and booked jobs.
Ownership
We only succeed when you succeed, and everything we build stays in your name.
Speed
Our team starts right away, and you see progress every week.
What makes us different
Six things you can hold us to.
One partner for the whole job.
Whether it is lead generation or a brand-new website, we are your full-service partner. Most agencies use the same strategy for every client. We agree your goals first, then build a strategy for them.
No false guarantees.
Marketing carries risk, and we say so. We don’t promise top rankings or a set number of leads. We do promise that our work follows Google’s best practices and white-hat techniques. If you are not satisfied in the first 30 days, you can ask for our fee back.
100% transparency.
Trust is the key to a long-term relationship, and our industry has its share of companies that take advantage of business owners. You get regular calls, monthly reports and full access to your accounts.
One number beats ten dashboards.
Every project starts by agreeing on the metric that matters, and every report comes back to it.
Show working software every week.
Weekly demos replace status meetings. If it is not running, it is not done.
Your code, your accounts.
Everything we build lives in your name from day one.
How we run your marketing
Research, develop, test, implement, maintain.
- 01
Research
We start with thorough research on your industry and market, so we can build a strong, lasting marketing plan for your business.
- 02
Develop
We build your website, paid ad campaigns, SEO and email marketing around what your prospects are looking for and where they are.
- 03
Test
Before launch we test pages, content and other elements, and agree the numbers we will measure (KPIs).
- 04
Implement
We launch the campaigns and put our marketing experience to work.
- 05
Maintain
We monitor every campaign and keep improving your conversion rate: the share of people who become customers.
Track record
What the work has done so far.
$2M to $5.5Myearly revenue for Prominent Construction in Minneapolis, before and after our work590Google Ads leads for Prominent Construction in 18 months, at $163.50 each275plumbing leads in 90 days in Memphis, at $70.87 each12.03%conversion rate for a basement waterproofing company in Charlotte, against a 10% goal43client reviews from roofing and home-service owners, 2019 to 20214products we built and run ourselves: Elyxis, I’m Okay, GlassBox and Patchbay
Numbers from each client’s report. Results vary by market, competition and budget.
Where we have worked
Industries and markets.
- Industries
- Roofing and storm damage repair
- Plumbing and water heaters
- Basement waterproofing
- Landscaping
- Home services
- Health and wellness apps
- Family safety apps
- AI and developer tools
- Markets
- Minneapolis and St. Paul, Minnesota
- Memphis, Tennessee
- North Tampa, Florida
- Charlotte, North Carolina
- Northern Virginia
Working together
Working with a team in India
- Communication
- A shared Slack or Teams channel and a weekly live demo.
- Contracts
- Priced in USD, with IP assigned to you in writing.
- Access
- Your GitHub, your cloud, your ad accounts. We work inside them.
The team
The people behind your project.
LeadShala is a team of developers, designers and marketers who have come together to help you grow your business. The same people design, build and market your product, so nothing gets lost between teams.
Work with one team.
Book a 30-minute call. Bring your numbers and your hardest question. We will tell you what we would fix first.