All work
Basement waterproofing company
A 12.03% conversion rate against a 10% goal, and more leads every month.
- Marketing
The problem
The client wanted a 10% conversion rate from a new Google Ads account. That is what strong lead generation usually reaches, and a new account usually needs about four weeks to ramp up.
What we did
- Launched a new Google Ads account targeted to Charlotte, NC.
- Managed it month by month from go-live, through Thanksgiving and the new year.
The result
12.03%average conversion rate, against a 10% goal
3 to 21leads a month, from month one to month five
67leads in five months
From the client report, Sep 15 – Jan 16. Conversion rate by month: 5.36% in the go-live month, then 13.95%, 10.79%, 13.01% and 13.55%. Leads kept growing through the holidays, when people usually put home projects on hold. Results vary by market, competition and budget.
From the report
Tools
Google Ads, geo-targeting
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