The problem
The client wanted landscaping leads in Northern Virginia at $35 to $100 each.
What we did
- Bid for the highest impression share the budget allowed.
- Kept adding negative keywords, so the ads showed only on relevant searches.
The result
31leads in two months: 23 phone calls and 8 web forms
$67.50average cost per lead, inside the $35–$100 target
17.03%of ad clicks turned into a lead
From the client’s Google Ads report, Mar 15 – May 14, 2020: $2,092.35 ad spend, 182 clicks, 65% search impression share. The report’s review: paid search doubled the client’s monthly leads, at a much lower cost than any other marketing channel. Results vary by market, competition and budget.
From the report
Tools
Google Ads, impression-share bidding, negative keywords
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