The problem
The client, a residential and commercial roofer, wanted more phone calls from people in North Tampa who needed roofing work.
What we did
- Set up the Google Ads campaign for mobile devices first.
- Watched the conversion rate on mobile and adjusted bids as it changed.
- Ran call extensions, so the phone number showed in the ad on Google’s results page and people could call straight away.
The result
55leads in three months: 50 phone calls and 5 web forms
$40.83average cost per lead
35.71%of ad clicks turned into a lead
From the client’s Google Ads report, Dec 1, 2019 – Feb 29, 2020: $2,245.46 ad spend, 154 clicks, 88.81% search impression share. Results vary by market, competition and budget.
From the report
Tools
Google Ads, call extensions, mobile bid adjustments
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