UNLOCK YOUR GOOGLE ADS POTENTIAL
Our PPC strategy has seen some fantastic results within key metrics. Overall, the campaign was successful in driving a high amount of conversions. The ad campaign was successful at gaining a high amount of exposure, which we can see with a high search impression share
Geo Targeting: CHARLOTTE, NC
Client Goal: Conversion Rate-10%
Our Results: Sep 15 – Jan 16
Conversion Rate:12.03%
Highlights
Matrix
- A strong PPC conversion rate for lead generation is typically around 10%. It usually takes a good four weeks for a new PPC account to ramp up before seeing meaningful results.
- In this account, conversion rate shot up to almost 14% after just one full month of management. Conversion rate has remained strong thus far, and excluding the go-live month, has out performed the average every month.
Results
In addition, the account is showing a consistent and steady increase in conversions month over month, from 3 in month one to 21 in month five.
This is particularly notable because we would have expected a drop-off from the Thanksgiving holiday through the new year [when people’s focus shifts from home improvement projects to holiday shopping and preparations], but it kept growing, regardless.
GLOSSARY
Basement Waterproofing Case Study
In Conclusion
Targeting your ideal customers who are waiting to hear from you with a fully optimized custom landing page that displays your best work and services sounds like something that would help your business then let us help you! We can provide a Done-For-You Prospecting system though Google, Facebook and Youtube Ads so you can outsource the ‘dirty work’ to us, and focus more on growing your company.
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